Excel Arena is a premier event space that hosts large-scale exhibitions, conferences, and entertainment events. It attracts a diverse audience from industries such as tech, entertainment, and lifestyle. This was another role at Patch Marketing Agency working for this client alongside Vauxhall and Kentish Town Beer Gardens.
As a content and social media marketer, I was responsible for creating and promoting content that amplified the reach and visibility of events at Excel Arena. This involved:
Developing content strategies to drive awareness of upcoming events.
Creating appealing blog posts, and event previews that generated excitement and engagement.
Crafting event descriptions and promotional content that showcased the unique features of each event.
Key Achievements:
Event Promotion Success: Promoted key events that led to increased ticket sales and event attendance. One event saw a 35% increase in bookings after targeted content and promotional campaigns.
Enhanced Event Visibility: Created engaging event previews and behind-the-scenes content that helped raise awareness and build anticipation across all social media platforms.
Content Strategy Execution: Successfully aligned content with key event goals, resulting in higher visibility and improved user interactions with event pages.