A family activities app company who hired me to write content for their website, social media and app.

Key Achievements as a Content Writer for Family Activities App:

• Increased User Engagement: Produced engaging content that helped boost user interaction within the app, encouraging families to explore more activities.

• Content Consistency: Developed consistent, family-friendly tone and messaging across all app content, making the app more approachable and relatable.

• Activity Descriptions: Wrote clear, concise, and appealing descriptions for a wide range of family activities, ensuring they resonated with parents and caregivers.

• Enhanced App Retention: Created content that highlighted new features and activities, helping increase user retention by encouraging return visits.

• SEO-Optimised Blog Posts: Wrote SEO-friendly blog posts and in-app content, contributing to increased organic traffic and app downloads.

• Feedback Integration: Responded to user feedback by updating and refining content to better meet the needs of the family audience.