Fitlink is a health and wellness tracking company with an app that brings all your health data together.
As Head of Marketing, I led a complete overhaul of Fitlink’s brand image and digital presence, including:
Redesigning the website for a more modern, user-friendly experience that better represented the app’s vibrant, community-focused ethos.
Revamping the brand voice across all platforms to create a consistent, engaging tone that resonated with their target audience.
Developing a new visual identity that included updated logos, colours, and graphic styles for social media.
Strategising and creating content to boost engagement and attract followers, including high-quality imagery, fitness tips, and user testimonials.
Increasing social media partnerships with influencers and fitness professionals to drive brand awareness.
Results:
Increased social media followers across all platforms by 40% within the first 3 months.
Improved engagement rates, with a significant boost in likes, shares, and comments on key posts.
Successfully built partnerships with key fitness influencers, such as Asics and Nike, leading to collaborative campaigns and increased brand exposure.
Elevated the overall brand image, resulting in a more cohesive and recognisable presence across social media and the app’s website.
Fitlink App
“Kirsty was brilliant when she worked at Fitlink. She was keen and eager and very proactive in getting stuff done. She covered a lot - from Social Media marketing through to content writing and mobile app user testing. I would often enjoy brain storming session with Kirsty as she is a creative thinker but also good on the commercial side of things. I would without doubt recommend Kirsty”