PROFILE

Enthusiastic and results-driven Marketing Professional with a proven track record of excellence in crafting content and executing innovative marketing strategies. Adept at leveraging data-driven insights to create tailored campaigns that consistently exceed client expectations. With a rich blend of agency and freelance experience across diverse industries, I bring creativity, strategic thinking, and an unwavering commitment to achieving exceptional results to every project.

• Strategic Vision: Demonstrated ability to develop and implement high-impact marketing plans that align with business objectives, resulting in substantial growth and brand visibility.

• Data-Driven Insights: Proficient in leveraging analytics tools to derive actionable insights, allowing for continuous optimisation of marketing campaigns and budget allocation.

• Content Mastery: Skilled in crafting compelling and engaging content across various platforms, including web, social media and email, to drive audience engagement and conversion.

• Digital Expertise: Proficient in the latest digital marketing techniques, and social media advertising, with a proven history of improving online visibility and ROI.

• Client Collaboration: Exceptional communicator and collaborator, skilled at building and nurturing client relationships through transparent communication, regular reporting, and delivering exceptional results.

• Global Perspective: Broad international exposure, including work with a Dubai-based agency, enabling me to understand and cater to diverse market dynamics and cultural nuances.

• Start-up Agility: Extensive experience in the dynamic world of startups, where I've successfully developed and executed lean marketing strategies to achieve rapid growth and market penetration.

• Community Engagement: Committed to making a positive impact on society, with a history of using my marketing expertise to support various charitable organisations in achieving their missions.

EXPERIENCE

Marketing Consultant, SwimTayka, Remote, 2022-2023

Developed and executed marketing campaigns to promote water safety awareness and drowning prevention initiatives.

Marketing Consultant, M2M2, Remote, 2022-2023

In my marketing role for a coaching and mentoring company with a diverse client base spanning elite sport, military, Fortune 500 companies, and the NHS, I was responsible for creating and implementing tailored marketing strategies to effectively reach and engage these distinct target audiences.

Marketing Manager, www.kirstyhogben.com July 2021 - 2023

As the owner of my open water coaching business, I successfully managed marketing efforts, including building a strong social media presence and community engagement, resulting in serving over 500 clients effectively.

Digital Marketing Executive, Patch Marketing Agency 2020- 2021

As a digital marketing executive for a marketing agency, I achieved significant success by delivering exceptional results for the agency's top client through strategic campaign planning and execution, resulting in substantial growth and client satisfaction.

Social Media Consultant, Genieology Agency, Remote, 2020-2021

Working globally for a Dubai marketing agency, I achieved notable success by expanding international market share and revenue for clients through innovative marketing strategies and cross-cultural insights.

Marketing Manager, Fitlink, Remote, 2019-2021

As the Head of Marketing and Communications for a fitness tech startup company, I spearheaded a comprehensive marketing strategy that drove a huge increase in user acquisition, significantly enhancing the company's market presence and growth.

Content Marketer, Rafi and Friends, London 2017- 2019

In my role as a content marketer for a children's charity, I created engaging and impactful content to raise awareness and support for the organization's mission.

Content Marketer, Kidadl, London 2018- 2019

As a content marketer for a startup company and app, I crafted compelling content to drive user acquisition and engagement, contributing to rapid growth and success.

Content Writer, Proof Content Marketing Agency, London, 2017-2018

In my first role as a content writer for a startup company and app, I produced top-tier content to captivate diverse high-class clients and establish a strong brand presence.

EDUCATION

King’s College London, BSc (honours) Global Health and Social Medicine, 2015-2017

University of Westminster 2012-2013: Certificate in Human Nutrition andSports and Exercise Science

Udemy, Marketing Certificate, 2017

SKILLS

• Digital Marketing

• Content Creation and Management

• Data analytics

• Marketing Automation

• Paid advertising

• Social Media Marketing

• Email Marketing

• Graphic Design

• Video Marketing

• Marketing Strategy

• Customer Relationship Management (CRM)

• Project management

• Communication skills

• Marketing Psychology

  ACHIEVEMENTS

  I serve as a social media ambassador for Circular & Co, an award-winning eco-friendly coffee cup company, and have garnered media recognition due to my personal commitment to sea swimming, including a 1000-day consecutive sea-swimming challenge. Additionally, I frequently contribute to BBC radio discussions and maintain an engaged social media community.

  REFERENCES

Jackson Clark, Managing Director, Patch Marketing Agency, Tunbridge Wells, TN1 2BY

Helen Bennett, Director of HR and Workforce Development, Pilgrims Hospices, 56 London Road, Canterbury, Kent CT2 8JA.

Paul Gosnell, CEO, Genealogy, Hoxton, London, N1 7GU